NYTimes.com: Obama's Stamp of Approval

The campaign, produced on behalf of ServiceNation.org, is timed for National Mentoring Month, which has been observed each January since 2002.

THE NEW YORK TIMESBUSINESS December 19, 2008
Obama's Stamp of Approval, Prepresidential
By STUART ELLIOTT

President-elect Barack Obama will soon be doing something before his inauguration that has long been the province of presidents: appearing in a public service campaign.

Link to the New York Time Article